wish your craft or art business made more money?
feel overwhelmed, confused & frustrated with running your biz on Facebook?
wonder how to get seen by your ideal customers (and who the 'eck are they anyway?)
Welcome, you're in the right place.
Hi, I'm Jackie, a muralist, mum, wife and Facebook strategist to creative biz owners.
That's people like you and me.
I know how it can feel overwhelming and confusing to know the most effective way to sell your products on Facebook.
I have also wondered how to get seen on Facebook with all that noise and competition.
I became obsessed with learning the how to get smart with my Facebook skills.
Since 2013 I've been devouring everything I can get my hands on to learn all about Facebook marketing. I've learnt about sales funnels, how to use Facebook pixels. how to become a "good enough" designer with Canva, spent hours deliberating and testing who my ideal customer is and then where to find her and invested over £5k in my own self development and 100s of hours.
It has ensured that my creative business has gone from sub zero (nope, not even my Mum liked my Facebook page) to now a buoyant flourishing business with a consistent stream of new leads. I've developed a system which allows me to get infront of fresh potential customers weekly and seduce them into becoming raving fans.
6 months after launching my business I had a 12 week waiting list and from April 2017 will be full time muralist.
All of my successes are due to my Facebook & marketing prowess (not my talent).
If I've learnt these skills, so can you my creative friend!
Aaah.....today we get to talk about one of my favourite A words.....analytics.
When systems and social media and numbers meet....my heart does a flutter.
I'm going to break down for you exactly the stats you need to be paying attention to when it comes to your Facebook analytics. This will be broken down into parts as it's a helluva lot of information to digest and best to be eaten in bitesize chunks! Expect part two in a few days.
NB - all of these steps below apply when viewing on desktop (mobile has some of them but not the full range)
This is a guest post from the amazingly generous and wise Erin at Madeurban.com who has over a decade's experience within the craft sphere. Over to you Erin......Jackie
Branding can get a little confusing. There are lots of definitions and explanations out there but one thing we can clear up right now is; it is NOT your logo.
Creating a branded craft show display does not mean hanging a banner sign at the front of your table or adding your logo to your products.
So what does “branding” mean?
When I was in Las Vegas for my honeymoon back in 2012 I witnessed something which I'm reminded of daily on Facebook.
How fruitless it is to just promote without connection.
Also how rude and obnoxious it is.
So for those who haven't been to Vegas, picture this.
You're walking down the strip after lunch, casually strolling and enjoying the arid dry heat and the people watching and then a random person thrusts their business card or leaflet right into your hand, making zero eye contact.
No "hello", no "excuse me" no "you might like this", not even a smile.... nothing.
Just take this and do something with it.
It's super super simple to connect your Etsy page to your Facebook business page. You can add it to the side bar of your page and it will copy your branding and products so people could purchase directly from Facebook via Etsy.
Why duplicate the work? Facebook stores are great but if you've already spent time and energy making an Etsy page - just use that my friend! I'm all for shortcuts - that's my second favourite "s" word.....;-)
What's the first? Oh you filthy minded person.....Savignon Blanc is my first obviously!
I hinted at this a while back on my FB business page that Facebook is rolling out videos instead of static images for biz page covers.
So, you know that image at the top of your FB biz page - that can be a video. Yep - I know! I LOVE it too!
Couple of things you need to know about this
I LOVE this feature...and I happened upon this by chance, as I think it's been around for a while but not used that much, and had to share it with you all.
You can now create Facebook posts with "send message", "call now" and "sign up" buttons at the bottom for FREE on Facebook.
This used to be available only in paid for ads so this is BIG news my crafty one.
They look like this one below....neat, huh?
Today I’d like to tell you about Kim.
Kim was a normal 30 something mum who had a creative side, who was busy with life throwing her odd socks and a bad hangover after just 2 glasses of wine.
She started to make microwavable pillows as gifts for her kids’ teachers in 2001, assembling them at her kitchen table, using a corn kernel filling. Around the same time, her husband lost his job, prompting her to consider turning her pastime into a source of income.
I like things that make me look better than I actually am. Or that hide the bad and only show the good.
Like spanx and a push up bra.
And red lippy to divert attention from my grey roots.
And instagram filters.
But there are a few things I love even MORE and they are apps which make managing my online business easy.
Here I've listed my favourite FREE online resources which I simply cannot live without - and confession - you're now realising I'm not a natural graphic designer or photographer.
If you ever met my Mother you would know where I get my sass from.
She is a true maternal mother, you know the big busomed old fashioned type who wears an apron to cook and who's sole ambition in life was to be a great Mum.
She takes no prisoners but is soft and empathetic, she can cook a mean roast dinner, iron a shirt in 14 seconds flat and she gave me one of the best gifts she could ever give me.
The confidence to stand out.
To be unique and embrace it.
To not be afraid to look different, sound different, be different.
Let me tell you a quick story.
Giveaways or competitions on social media are a great way to get infront of new potential customers.
However, sometimes even though you try your best, they can still fall flat?
Why is that? How can you ensure that for your next giveaway or competition you have outstanding results?
Here are 3 tips to consider.