[video] Watch me review two crafter's Facebook pages

[video] Watch me review two crafter's Facebook pages

This week, in my Facebook group, I asked if there were any crafters or artists who would like a helpful and honest review of their Facebook biz page.

This post proved very popular and I quickly ran out of time to review everyone's pages. 

So, me being the overachiever I am, I thought "how can I provide more help? Is there a way for me to show my thought process when reviewing a FB biz page which could help more?"

Hence this video was born!

The dirty little secret of "overnight successes"

The dirty little secret of "overnight successes"

Overnight successes.....do they really exist?

I used to think so. In my early online business days I totally bought into these "six figure" coaches and gurus. Spouting their pearls of wisdom about running an online business from the beach with professional lighting and make up making their skin look iridescent (or is that just the natural glow of being so filthy rich?)

I looked up to them. Used to say to myself that they weren't smarter than me, they'd just gotten on this gravy train earlier than me. I wanted what they had. Or what they appeared to have. It seemed so easy. So glamorous. So far away from the corporate grey and blue desk I was sat at (yes, that colour combination is as horrid as it sounds).

Then as I started to learn more, I realised I'd been believing a lie.

None of these people have a magic cure or solution and their successes have come from good ol' fashioned hard fricking work and time.

It happens in the arts and handmade world too.

One simple step to guarantee repeat customers (from a 6 figure biz owner)

One simple step to guarantee repeat customers (from a 6 figure biz owner)

Steve Chou was a microprosser designer and now, together with his wife who also quit her job they make 6 figures selling handkerchiefs online......I know......like how does that happen....?!??

Steve talks on the latest podcast from Social Media Examiner about how to market your products online and I simply had to share this with you all as it is so JAM PACKED full of ideas and inspiration.

Steve is hot on systems and using automation, so some of what he talks about may be slightly advanced, but I urge everyone to read or listen to this article as you can implement his winning strategies in your own way.

When do you need a website for your handmade business?

When do you need a website for your handmade business?

I think we're all in agreement that having your own website is a good idea. But I think the more important question is knowing when it's important to have one, and when it's a distraction.

Let's remind ourselves of some key reasons why it's a great idea to have your own website.

  • You own it, there is zero risk of fees increasing or algorithms changing which affect your business negatively
  • Increased branding opportunities, you're not restricted by the proprietary platform's rules

My jaw dropping & slightly smug response to “I can make that cheaper” or "It's too expensive"

My jaw dropping & slightly smug response to “I can make that cheaper” or "It's too expensive"

You’ve got your huge pageant practiced smile on.

You’re feeling enthused and proud of your table presentation and glad you bought those extra battery lit candles and helium balloons.  

You are wearing your jewellery range with pride and anticipation and hope that you’ll make at least 5 sales today.

You are excited and ready to rock this craft show!

Signs your treating your craft business like a hobby

Signs your treating your craft business like a hobby

What is the difference between running a business or a hobby online?

Surely if you're making money from selling crafts online it's not a hobby?

A hobby is where you simply do it for fun, right?

Um....well.......that's incorrect.

These people have a successful hobby, but it's not a business.

A business requires strategic thinking, learning, growing, marketing, sales, branding, copy-writing, photography skills, self development.....it's so so much more than owning a Facebook page and posting in craft groups for sales.

How to be "valuable" and "relevant" with your Facebook fans to get seen.

How to be "valuable" and "relevant" with your Facebook fans to get seen.

Following on from my previous post here, where I dissected several Facebook myths, I explained that to be seen on Facebook you need to be providing content that is valuable and relevant.

But how?

How do you write posts about your hand knitted kid’s cardigans that provides value? How can your hand dyed scarfs be deemed relevant enough for Facebook? How do you take your creative craft and talents and talk about them in a way that ticks Facebook’s “show this in the newsfeed” box?

46 Powerful persuasive words and phrases to turn scrollers into buyers for your craft business

46 Powerful persuasive words and phrases to turn scrollers into buyers for your craft business

“Have a look at my new range of jewellery”

Meh…..

“New range of earrings added to Etsy today”

Hmm…..

 (no words, just a photo of earrings)

Scroll…….

The top three statements, in some form or another, I see online every single day, and I bet you do too. And what do you generally do? Scroll past them, never giving them a second thought.

Like for a like threads are ruining your business, not growing it

Like for a like threads are ruining your business, not growing it

Warning – this is a controversial outlook and could lead to a new opinion.

One that will grow your audience with die hard fans.

I’m in a few handmade and crafty groups and I see these at least once a day.

“Like my page and I'll like yours”

…….and I silently die a bit inside.

Because like for like threads are not a great way to spend your time. I’d go as far to say that it’s actually harming your business, not growing it.

Think I’m nuts? I’ll explain why.

Crafty confidence: how do you find it and keep it?

Crafty confidence: how do you find it and keep it?

When I was a kid, I was always the centre of attention. I like to think I’m self aware enough to know I was on the verge of being “stage school” obnoxious. Without having put one foot in a stage school.

I like to place the blame for my narcissistic tendencies firmly at my family’s door. I’m the youngest in my family by a long way. My two sisters are 12 and 14 years older than me, and when little Jacqueline came along in the early 80s, I was happy to perform “walk like a dinosaur” in the front room, acapella, with dance moves, just for the applause.

Find the customers who will bite your crafty hands off for a sale

Find the customers who will bite your crafty hands off for a sale

“I make jewellery for women 18-65 years old”

“I make kid’s clothing so my target market is mums”

“My ideal customers are people who like smelly candles for their home”

Oh lovely talented crafter, if you’ve said any of the above, I want you to seriously put down the needle, pack away the sewing machine and stop.

Because this is not understanding your ideal customer and by believing that you have is probably the reason why you are not making serious cash with your craft.