Aaah.....today we get to talk about one of my favourite A words.....analytics.
When systems and social media and numbers meet....my heart does a flutter.
I'm going to break down for you exactly the stats you need to be paying attention to when it comes to your Facebook analytics. This will be broken down into parts as it's a helluva lot of information to digest and best to be eaten in bitesize chunks! Expect part two in a few days.
NB - all of these steps below apply when viewing on desktop (mobile has some of them but not the full range)