How to know if your posts cross the engagement bait line

Hey creative one!

Today let's talk about engagement bait. No, this isn't a worm on a hook with a diamond solitaire, but instead a control Facebook put in to place late 2017 to encourage posts to become more valuable and relevant.

From Facebook's actual page, here how they describe what engagement bait is and why they've taken the bull by the horns on this one...

To help us foster more authentic engagement, teams at Facebook have reviewed and categorized hundreds of thousands of posts to inform a machine learning model that can detect different types of engagement bait. Posts that use this tactic will be shown less in News Feed.
For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach.

Source: FB Newsroom article

So all those "What's your unicorn name?" and "Finish off this sentence with your phone predictor text" posts are no no in the eyes of Facebook.

Yes, you can still make these posts (there ain't no engagement bait police)

But do so at your own peril as Facebook have openly said your posts will get demoted.

Hear me talk more about engagement bait, how simply by offering value first you CAN still ask those all important conversation starter questions and find out what my favourite 80s cartoon was (clue: snarf snarf!)

Got tumbleweeds?

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