“Have a look at my new range of jewellery”
“New range of earrings added to Etsy today”
(no words, just a photo of earrings)
The top three statements, in some form or another, I see online every single day, and I bet you do too. And what do you generally do?
Scroll past them, never giving them a second thought.
We’re all busy. I get it.
We’re busy crafting and making and pinning and sewing, we don’t have time to write War & Peace for every social media post on every social media platform and besides what would you say about a pair of earrings? (for more on that – get my guide on 18 social media topics for crafters here)
But what if I could show you how to have more impact with your social media posts in LESS time?
Imagine reading this….
“Announcing my exciting new pearl earring range, added to my Etsy site today, because I love making amazing jewellery for women who want to feel amazing, but not pay through the nose for it! Exclusive first viewing for my Facebook followers!”
Oh…..I wonder what they’re like…..*click through*
All 4 statements are asking for the viewer to make exactly the same action.
To click through to the Esty store link and who knows, perhaps purchase a pair of earrings.
Can you see how, just by spending a bit more time tweaking the wording, you have completely changed the feeling in the reader. How did the fourth statement make you feel? More excited and intrigued?
This is the magic. This is how you get people to change from likers & lurkers to fans & buyers. The words you use (and a bit of the photos but that’s a whole ‘nother post) is the key for propelling your business forward.
I heard this the other day “People do not go on Facebook to buy something. They’re on Facebook to connect with people.” How true is that?
I’d like to further add, they go on Facebook/Instagram/Twitter to feel something (excitement, intrigue, shock, laughter, gossip).
You need to make that connection with your viewer, make an impact, make them stop and actually READ what you’re saying, pull them in and then, and only then sell to them.
When you are posting on social media you need to make it a no brainer for them to through with the action you desire (a share, a like, a follow, a purchase, a subscribe).
So, that’s great Jackie, but how do I actually do this?
Ok. Let’s start with the top 20 most influential words. This list was created by the granddaddy of advertising, David Ogilvy back in 1963. Think Mad Men times. They had it right then and it still works today
Now let’s break down some words and phrases to the feeling they will elicit which can be used specifically for people in product based businesses (that’s you crafter!)
Be the first to know/hear/see
Members / subscribers only
Only x available/left
Sale ends today/soon/in 48 hours
Only available here/to my list/on Instagram
Supplies running out
Do not have endless stock
How great would it feel if…
Behind the scenes look at…..
Have you heard…
What no one tells you…
Off the record
No one talks about….
I’ve been keeping X from you….
Happy & excited
I am overjoyed to share with you…
I’m bursting with glee at…
How to use these words.
Think about the post you want to make, what do you want to say/promote/your audience to know?
What feeling is associated with that? If you want them to look at your new product range you want it to be excitement or intrigue
Just scribble down what you want to say and then add and tweak using the above list
POST and feel smug in the knowledge you have the secret copy magic at your fingertips