How to know if your posts cross the engagement bait line

How to know if your posts cross the engagement bait line

Hey creative one!

Today let's talk about engagement bait. No, this isn't a worm on a hook with a diamond solitaire, but instead a control Facebook put in to place late 2017 to encourage posts to become more valuable and relevant.

From Facebook's actual page, here how they describe what engagement bait is and why they've taken the bull by the horns on this one...

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What does your "Facebook shop window" say about your business?

What does your "Facebook shop window" say about your business?

Have you ever been given a recommendation for a restaurant or a business from a friend, go online to check them out and then been bitterly disappointed by the lack of care and attention on their Facebook page?

I know I have.

And if we're really honest with ourselves, do we ever go back there again?

No......

So first impressions really REALLY do matter. And it's no different on Facebook.

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7 ways to get more Facebook likes beyond friends & family

7 ways to get more Facebook likes beyond friends & family

What does your Facebook like number and your weight have in common?

Don't focus solely on the number.

However, just like the digits on the sad step, as Joe Wicks calls it, we all DO pay attention to our Facebook like number, right?

I know a lot of you reading this are constantly checking in with how many new likes you get each week and may consider it as an identifier of how "successful" you are on Facebook.

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Do I need a Facebook group for my business?

Do I need a Facebook group for my business?

Hands up if you've been thinking this....

With the Facebook algorithm changes, I'm wondering if a Facebook group would be the solution to the crappy reach I'm getting! YES!!!! I'm going to create a Facebook group, invite all my page likers and then I can sell to my little heart's content and the algorithm won't catch me - mwah haa haa!

Has that thought crossed your mind? Have you heard people talk about it in Facebook groups as the magic bullet to circumventing the algorithm changes? Ready to jump right on in and create a group?

Woah there!

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Sales funnels explained (and the reasons why you need them for your biz)

Sales funnels explained (and the reasons why you need them for your biz)

Would you like more customers?

Would it be exciting if you could get them to buy more?

How about seeing a better pay-off on the money spent on advertisements?

If you answered yes to any of the questions above, this post explains how a funnel might help you improve on all these 3 areas, as well as improve the way you effectively communicate with your customers.

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When should you boost a post on Facebook?

When should you boost a post on Facebook?

For most people, the first experience they've had with Facebook ads is the boost button.

(anyone else going to be thinking of the chocolate bar throughout this whole blog post or just me and my greedy butt?)

And it could also be why a lot of people think Facebook ads do not work.

Not because using the boost button is a bad idea. No, not at all.

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Is the Facebook Explore Feed going to kill my organic reach?

Is the Facebook Explore Feed going to kill my organic reach?

This week there has been a flurry of activity following a recent Facebook update.

Facebook Explore Feed is coming, and there have been articles ahoy over the last 48 hours predicting this is the end of organic reach and we should all be worried about it.

Is it something to worry about? Will organic reach really be extinct in the coming months? Is Facebook going to become a 100% pay to play platform? What does this mean for us who are running small businesses (especially those in the first year who may be on a shoestring?) Should we all just give up now? Or......is this panic riddled hearsay?

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Are you actually getting great engagement, you just don't know it?

Are you actually getting great engagement, you just don't know it?

Did you know that there was a way to check the level of your engagement in your Facebook insights? 

Do you know your like number is just a vanity measure as the true Facebook success stories always focus on engagement first?

Do you know what is a good engagement rate is for a handmade business? 

It might surprise you, and you may actually be getting above average engagement but not even know it!?

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How to get more engagement on your Facebook page for free using comment dominoes.

How to get more engagement on your Facebook page for free using comment dominoes.

We all want more engagement with our Facebook posts.

Can I get an Amen up in here!

With the algorithm, competitors, trends, paid for ads and stupid cat memes, getting noticed in that newsfeed is getting harder and harder.

But the algorithm does want to help you show your posts. Honestly, it does!

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Photography lighting & DSLR basics by RuthAnn Rafiq

Photography lighting & DSLR basics by RuthAnn Rafiq

Photography is one of those things that seems so easy, but when you’re handed a DSLR it can get confusing fast.

It’s easy to want to jump to level 10 when you’re at level 1, but taking the time to learn the basics of your DSLR will make your life so much easier and will cut back on the overwhelm of starting all together.

Today I want to share the 3 things you need to know when shooting in manual mode. We’ll also talk about lighting and how to get your photos looking great when you’re DIYing your own product shots.

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Understanding Facebook analytics

Understanding Facebook analytics

Aaah.....today we get to talk about one of my favourite A words.....analytics.

When systems and social media and numbers meet....my heart does a flutter.

I'm going to break down for you exactly the stats you need to be paying attention to when it comes to your Facebook analytics. This will be broken down into parts as it's a helluva lot of information to digest and best to be eaten in bitesize chunks! Expect part two in a few days.

NB - all of these steps below apply when viewing on desktop (mobile has some of them but not the full range)

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