Aaah.....today we get to talk about one of my favourite A words.....analytics.
When systems and social media and numbers meet....my heart does a flutter.
I'm going to break down for you exactly the stats you need to be paying attention to when it comes to your Facebook analytics. This will be broken down into parts as it's a helluva lot of information to digest and best to be eaten in bitesize chunks! Expect part two in a few days.
NB - all of these steps below apply when viewing on desktop (mobile has some of them but not the full range)
When I was in Las Vegas for my honeymoon back in 2012 I witnessed something which I'm reminded of daily on Facebook.
How fruitless it is to just promote without connection.
Also how rude and obnoxious it is.
So for those who haven't been to Vegas, picture this.
You're walking down the strip after lunch, casually strolling and enjoying the arid dry heat and the people watching and then a random person thrusts their business card or leaflet right into your hand, making zero eye contact.
No "hello", no "excuse me" no "you might like this", not even a smile.... nothing.
It's super super simple to connect your Etsy page to your Facebook business page. You can add it to the side bar of your page and it will copy your branding and products so people could purchase directly from Facebook via Etsy.
Why duplicate the work? Facebook stores are great but if you've already spent time and energy making an Etsy page - just use that my friend! I'm all for shortcuts - that's my second favourite "s" word.....;-)
What's the first? Oh you filthy minded person.....Savignon Blanc is my first obviously!
Kim was a normal 30 something mum who had a creative side, who was busy with life throwing her odd socks and a bad hangover after just 2 glasses of wine.
She started to make microwavable pillows as gifts for her kids’ teachers in 2001, assembling them at her kitchen table, using a corn kernel filling. Around the same time, her husband lost his job, prompting her to consider turning her pastime into a source of income.
I used to think so. In my early online business days I totally bought into these "six figure" coaches and gurus. Spouting their pearls of wisdom about running an online business from the beach with professional lighting and make up making their skin look iridescent (or is that just the natural glow of being so filthy rich?)
I looked up to them. Used to say to myself that they weren't smarter than me, they'd just gotten on this gravy train earlier than me. I wanted what they had. Or what they appeared to have. It seemed so easy. So glamorous. So far away from the corporate grey and blue desk I was sat at (yes, that colour combination is as horrid as it sounds).
Steve Chou was a microprosser designer and now, together with his wife who also quit her job they make 6 figures selling handkerchiefs online......I know......like how does that happen....?!??
Steve talks on the latest podcast from Social Media Examiner about how to market your products online and I simply had to share this with you all as it is so JAM PACKED full of ideas and inspiration.
Steve is hot on systems and using automation, so some of what he talks about may be slightly advanced, but I urge everyone to read or listen to this article as you can implement his winning strategies in your own way.
Hot off the press - new Facebook tips straight from the algorithm's mouth (if it had one, maybe it does?!)
This morning I listened to a podcast with Michael Stelzner, the man behind who has his fingers on the pulse to what is working on social media and owner of "Social Media Examiner" and I have 3 updates for you all.
Video is as hot as a steaming Cornish pasty straight out of the oven right now. All small biz owners need to get on this gravy train, but yet some of us are still guilty of not creating enough video content.
Here are 6 Facebook video stats which will impress you enough to be grabbing your camera and screaming "lights camera action" before you know it.
What is the difference between running a business or a hobby online?
Surely if you're making money from selling crafts online it's not a hobby?
A hobby is where you simply do it for fun, right?
These people have a successful hobby, but it's not a business.
A business requires strategic thinking, learning, growing, marketing, sales, branding, copy-writing, photography skills, self development.....it's so so much more than owning a Facebook page and posting in craft groups for sales.
Following on from my previous post here, where I dissected several Facebook myths, I explained that to be seen on Facebook you need to be providing content that is valuable and relevant.
How do you write posts about your hand knitted kid’s cardigans that provides value? How can your hand dyed scarfs be deemed relevant enough for Facebook? How do you take your creative craft and talents and talk about them in a way that ticks Facebook’s “show this in the newsfeed” box?
When I was a kid, I was always the centre of attention. I like to think I’m self aware enough to know I was on the verge of being “stage school” obnoxious. Without having put one foot in a stage school.
I like to place the blame for my narcissistic tendencies firmly at my family’s door. I’m the youngest in my family by a long way. My two sisters are 12 and 14 years older than me, and when little Jacqueline came along in the early 80s, I was happy to perform “walk like a dinosaur” in the front room, acapella, with dance moves, just for the applause.