wish your craft hobby made more money?
feel overwhelmed, confused & frustrated with online marketing?
wonder how to get seen by your ideal customers (and who the 'eck are they anyway?)
Welcome, you're in the right place.
Hi, I'm Jackie, a muralist, mum, wife and Facebook strategist to creative biz owners.
That's people like you and me.
I know how it can feel overwhelming and confusing to know the most effective way to sell your products on Facebook.
I have also wondered how to get seen on Facebook with all that noise and competition.
I became obsessed with learning the how to get smart with my Facebook skills.
Since 2013 I've been devouring everything I can get my hands on to learn all about Facebook marketing. I've learnt about sales funnels, how to use Facebook pixels. how to become a "good enough" designer with Canva, spent hours deliberating and testing who my ideal customer is and then where to find her and invested over £5k in my own self development and 100s of hours.
It has ensured that my creative business has gone from sub zero (nope, not even my Mum liked my Facebook page) to now a buoyant flourishing business with a consistent stream of new leads. I've developed a system which allows me to get infront of fresh potential customers weekly and seduce them into becoming raving fans.
6 months after launching my business I had a 12 week waiting list and from April 2017 will be full time muralist.
All of my successes are due to my Facebook & marketing prowess (not my talent).
If I've learnt these skills, so can you my creative friend!
I like things that make me look better than I actually am. Or that hide the bad and only show the good.
Like spanx and a push up bra.
And red lippy to divert attention from my grey roots.
And instagram filters.
But there are a few things I love even MORE and they are apps which make managing my online business easy.
Here I've listed my favourite FREE online resources which I simply cannot live without - and confession - you're now realising I'm not a natural graphic designer or photographer.
If you ever met my Mother you would know where I get my sass from.
She is a true maternal mother, you know the big busomed old fashioned type who wears an apron to cook and who's sole ambition in life was to be a great Mum.
She takes no prisoners but is soft and empathetic, she can cook a mean roast dinner, iron a shirt in 14 seconds flat and she gave me one of the best gifts she could ever give me.
The confidence to stand out.
To be unique and embrace it.
To not be afraid to look different, sound different, be different.
Let me tell you a quick story.
Giveaways or competitions on social media are a great way to get infront of new potential customers.
However, sometimes even though you try your best, they can still fall flat?
Why is that? How can you ensure that for your next giveaway or competition you have outstanding results?
Here are 3 tips to consider.
Do you have a Pinterest account? You do? Fab....now can you raise your hand if you have boards about
home decor ideas
clothing/fashion/hairstyles/make up/nail polish
All of the above?
What do all of these boards have in common?
They are aspirational and inspirational
This week, in my Facebook group, I asked if there were any crafters or artists who would like a helpful and honest review of their Facebook biz page.
This post proved very popular and I quickly ran out of time to review everyone's pages.
So, me being the overachiever I am, I thought "how can I provide more help? Is there a way for me to show my thought process when reviewing a FB biz page which could help more?"
Hence this video was born!
Overnight successes.....do they really exist?
I used to think so. In my early online business days I totally bought into these "six figure" coaches and gurus. Spouting their pearls of wisdom about running an online business from the beach with professional lighting and make up making their skin look iridescent (or is that just the natural glow of being so filthy rich?)
I looked up to them. Used to say to myself that they weren't smarter than me, they'd just gotten on this gravy train earlier than me. I wanted what they had. Or what they appeared to have. It seemed so easy. So glamorous. So far away from the corporate grey and blue desk I was sat at (yes, that colour combination is as horrid as it sounds).
Then as I started to learn more, I realised I'd been believing a lie.
None of these people have a magic cure or solution and their successes have come from good ol' fashioned hard fricking work and time.
It happens in the arts and handmade world too.
Steve Chou was a microprosser designer and now, together with his wife who also quit her job they make 6 figures selling handkerchiefs online......I know......like how does that happen....?!??
Steve talks on the latest podcast from Social Media Examiner about how to market your products online and I simply had to share this with you all as it is so JAM PACKED full of ideas and inspiration.
Steve is hot on systems and using automation, so some of what he talks about may be slightly advanced, but I urge everyone to read or listen to this article as you can implement his winning strategies in your own way.
Hot off the press - new Facebook tips straight from the algorithm's mouth (if it had one, maybe it does?!)
This morning I listened to a podcast with Michael Stelzner, the man behind who has his fingers on the pulse to what is working on social media and owner of "Social Media Examiner" and I have 3 updates for you all.
I think we're all in agreement that having your own website is a good idea. But I think the more important question is knowing when it's important to have one, and when it's a distraction.
Let's remind ourselves of some key reasons why it's a great idea to have your own website.
- You own it, there is zero risk of fees increasing or algorithms changing which affect your business negatively
- Increased branding opportunities, you're not restricted by the proprietary platform's rules
Video is as hot as a steaming Cornish pasty straight out of the oven right now. All small biz owners need to get on this gravy train, but yet some of us are still guilty of not creating enough video content.
Here are 6 Facebook video stats which will impress you enough to be grabbing your camera and screaming "lights camera action" before you know it.